General Motors (GM) recently announced it will be ending another one of its popular American brands and icons. This time it will be the Mr. Goodwrench and Goodwrench Service Centers. As of February 1, 2011, there will no longer be any Goodwrench Service Centers in the United States. However, the Goodwrench Service brand will continue to be used in Canada.
The icon, Mr. Goodwrench, will be terminated from the job he’s held for close to forty years. Mr. Goodwrench now symbolizes the thousands of Americans who have been terminated after working for the auto industry for decades instead of representing GM. Just like its actual employees, GM’s long-time icon is being axed due to the corporation’s attempt to regain its financial viability. GM has recently closed down several of its brands, trying to “rightsize” the corporation so it can focus on its four top selling brands.
Emphasis on brands rather than corporate images
The only brands GM plans to retain are Cadillac, GMC, Buick, and Chevrolet. To help counteract the negative images recently acquired by its corporate office, GM is emphasizing that each of its products are a separate brand. To help create the distancing, GM is doing away with its corporate umbrella label of Goodwrench Services. In September, in lieu of Goodwrench Services, each brand will start Continue Reading...
